What I do
Classic Liz: A content-creating machine operated by Liz Newman
Content
Distinctive, engaging and approachable -- my content is both classic and creative; covering the full spectrum including: social media, email marketing, web site content, blogs / articles, newsletters, copywriting.
Branding
I take your brand on as my own. I work with closely with you to curate a voice and presence that will propel your message across all platforms. From tone to branded hashtags -- it's your company, personified.
Strategy
What you see at first glance is not all that meets the eye. Every move I make in the digital space is calculated, strategic + executed with functional precision. You will never see "blanket" posting of any kind.
WHAT I'VE DONE
Whether you think breakfast is the most important meal of the day, or you just fall victim to the panic-ridden urgency of it all (“They stop serving Egg McMuffins in 10 minutes!”), one thing remains certain: breakfast is delicious.
Southwest Florida vacation hotspots like Sanibel Island, Fort Myers Beach, Cape Coral and Boca Grande are packed with old Florida charm and authentic Sunshine State flavors. Some spots, however, shine brighter than others. So the next time you’re cruising the Gulf Coast, make sure to stop in these eleven food and drink spots. We hope you like seafood!
Calling all whiskey fanatics: Tequila is for sipping, too. In fact, the spirit can be every bit as complex, smooth and flavorful as an aged Scotch or bourbon. And if you take classic whiskey cocktails—like an old-fashioned, say—and reinvent them with tequila, well: pure magic.
Remember when the biggest problem in your relationship was which sandbox you were going to get married in?
Things have only gotten more complicated since then. Today we have to battle social media, dodge god-awful Tinder bullets, and come to terms with ever-sinking expectations. Then when we do find love, there's rarely a yellow brick road to Emerald City in front of us. Every relationship comes with its fair share of issues. But what's normal, and what's a deal-breaker?
When you hear the words “financial independence,” you tend to think of that Powerball ticket that didn’t pan out the way you thought it would (that’s ok buddy, there’s always next week.) But the secret to making enough money to do what you want, not freak out about your kid’s college, and (potentially) not have to work until you die is fairly simple. You’re just not doing it
About six months ago, on a relatively average day in New York, it hit me that I’d forgotten about something I’ve always wanted. And it was a big thing. Not just those really fancy Le Labo candles on Elizabeth Street that I often consider splurging on, but don’t.
TRAVEL
Nearly a year ago, my friends and I decided we were going to go to Chile. None of us had ever been to South America, and while Machu Picchu and Buenos Aires are typically the go-to first-timer spots -- Chile just called to us. Insane mountainous scenery? Check! Bustling, diverse cities? Yep. Wine that flows like water? Oh, God yes.
In case you don’t have it marked on your calendar, June 21st is National Seashell Day. And while in some places this may just mean a fun social media post (#Seashells by the #Seashore!), on The Beaches of Fort Myers & Sanibel it’s the biggest of big deals. Because when it comes to world-class shelling, these Southwest Florida Islands top the list. To give you an idea of how seriously shelling is taken here, the locals even have a term for the position in which people scour the sand for buried seashell treasure: the “Sanibel Stoop” and the “Captiva Crouch”. Certain hotels even have rooms that come standard with shell-cleaning sinks. Yep!
America is big. Life is short. And whether you're the kind of traveler who strays off the beaten path or one who hits the biggest damn tourist trap no matter the number of selfie sticks, you have to admit that some places across this great land of ours absolutely MUST be visited before you die. Even if you're not starring in a buddy movie with Morgan Freeman.
Hiccups are annoying, sometimes even painful, and typically result in people "hilariously" trying to scare the hell out of you. Everyone thinks their hiccup cure of choice is the best one ever, when more often than not they just leave you with water all over your shirt/a bunch of sugar in your mouth. Does that mean there really isn’t one, though?
The first time I knew I had an addiction was in college. I hit rock bottom by eating cold pizza crust the next day (and possibly the day after that) out of the opened pizza boxes scattered about my dorm room.
Everyone has a unique definition of "healthy." For some, it means a kale-infused green juice every morning and no carbs after 2pm; for others, it means limiting burger runs to just once a day.
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